2nd iteration - A 5th generation district heating and cooling non-profit needs a new logo

Winner
Contest winning design

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This customer received 88 logo designs from 36 designers. They chose this logo design from jackstudioo.com as the winning design.

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Logo Design Brief

Termonet Danmark is a non-profit association with the purpose of promoting the development and spread of thermonets. A thermonet is a 5th generation district heating and cooling grid, they utilize primarily shallow geothermal energy to provide heating and cooling from renewable energy sources.

We are a national organisation located in Denmark. In the future we envision a Thermonet Europe, and other national associations in different countries. The logo should be adaptable to such a situation, and despite different variations of the word thermonet (e.g. termonet in Danish), contain some recognizable element.

Our current logo is visible on our website: https://termonet.dk/
There is an introduction video to the thermonet here: https://www.youtube.com/watch?v=EUJ9YyPZ1iw
(Danish speak, english subtitles)

We have completed a 1st iteration here on DesignCrowd, and that made us more clear on some requirements for the logo.
We have bought the winning design which is attached here.
We like the idea with the red and blue half-circle bands. That is a very good depiction of the main principle of a thermonet.
However the overall impression is a bit old-fashioned and we would like something more modern.
We would there like some more iterations based on this design, using the same red and blue colors, and the principle of heating and cooling interacting.

Logo Text

Termonet Danmark


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8
EB3D1F
EC4F4E
F09395
F8D3D4
FCEDEE

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The two words "Termonet" and "Danmark" must have equal emphasis, it is their combination, that is the name of the organization.
Nice to have
  • The essence of thermonet is: heating and cooling, uninsulated pipes connecting geothermal heatpumps, energy infrastructure, geothermal energy, renewable energy, seasonal energy storage.
Should not have
  • No flames in the logo please, combustion is not a good way to represent heating from a thermonet. Don't make graphical elements with the TD abbreviation, it will not work for a European version of the logo.

Files
JPG
Payments
1st place
€80
2nd place
€100
Participation payments x 3
€30
Total
€270

Project Deadline
03 Feb 2023 12:02:04 UTC
Language

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