Gym apparel brand - Unicorn Bodybuilding Mascot
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This customer received 114 t-shirt designs from 49 designers. They chose this t-shirt design from minulizkurian as the winning design.
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T-shirt Design Brief
I am looking for an American bodybuilding mascot style logo of a unicorn posing and flexing its muscles. People should look at it and think Scotland. The design will go on Tank tops and Tshrts.
I would like the horn to be blue around 005EB8. The unicorn’s skin colour should be some kind of greyish or silver or white. The logo does not necessarily need to have a white cross like the Scotland flag does but it can have white in it.
The name of my business is ‘Braveheart fitness’ a ecommerce gym apparel brand that will target mainly 16-35 year age gym enthusiasts. I am running 2 businesses simultaneously. If I like your work for this competition I may offer you the logo design job for my other business (almost the same brand idea as this one) at the same price. This competition is just for 1 of the Logos.
The unicorn does not have to be holding anything either. And his facial expression should be grunting like in the images attached. but not too aggressive like its evil.
The Logo should say ‘BRAVEHEART FITNESS’ on the top and ‘STRENGTH CLAN' on the bottom. In a stencil font such as Gunplay in all capitals.
The level of realism, style and detail should be similar to the gymshark logo here.
All the images other than the gymshark logo here are also acceptable poses. But you can make it in your own pose if you would like to.
Also be cautious of trademark on the Gymshark Logo which is attached.
Target Market(s)
Under 50s gym enthusiasts
Industry/Entity Type
Clothing (Gym Apparel)
Font styles to use
Other font styles liked:
- Stencil (Such as Gunplay)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The 'Braveheart fitness' and 'strength clan' slogan text should be the same size.The mascot should not be exaclty the same Pose as the Gym Shark logo
Should not have
- The horse should have human hands and not hooves.