• US$150

• 307 designs

• 89 designers

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Logo Design Brief

We are in need of a brand logo for packaging, website, marketing material, socials, etc. PHYTEWELL is a herbal wellness company, that uses specific herbs(plants) for targeted and effective healing across the body. Our products will be primarily topicals (salves/creams applied to the skin), but may evolve into consumed or ingested products (supplements, vitamins, etc.). The products can be used by all adults, however we will be primarily targeting 30-50 year old males, so aiming for a more masculine looking brand logo/icon. The name is composed of "phyte" which means plant or plant materials and also a play on the sound and pronunciation of the word "fight." And "well" meaning more for health/wellness. So the products allow people to essentially “fight well” in life, not letting pain or ailments get in their way of maximizing life. The products will help people rejuvenate, recover, restore, relieve various body ailments. For the name in the logo, you can explore capitalization and lower case of letters or words, not fixed on them being one way. "PHYTE PAIN, LIVE WELL" is the motto and could potentially be a sub-headline, that we could either use or not. This will be a premium brand, so looking for more of a premium logo, leaning towards more clean, simplistic, minimalistic. See attached for other brands I like for inspiration. You'll see in some of the examples I like having some sort of symbol or icon to accompany the brand name, but there doesn’t have to be. (See example of Ancestral Supplements). I also will have smaller product containers and labels, so I need a brand logo that is visible when small and can fit on one horizontal line.

Target Market(s)

Men 30-50 Years Old, that are into Natural Products, Fitness and Health

Industry/Entity Type

Health & Wellness Products

Logo Text

"PHYTEWELL" optional sub-headline "PHYTE PAIN, LIVE WELL" (Can explore capitalization and arrangment)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Needs to have an option to be completely horizontal on one line so it can be seen on a smaller label. See other examples of what I like in the enclosed Excel document.

Nice to have

• Icon to go with the brand name and including the subheadline.

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