• US$150

• 122 designs

• 43 designers

---

Logo Design Brief

ABOUT SIGNATURE LEADERS
Signature Leaders is focused on accelerating female executives into next level leadership. We partner with large, global companies to develop their high potential individuals in an external environment alongside a network of peers and mentors.
MISSION, PASSION, VISION
Our mission is to unleash the full potential of each individual in leadership and life.
Our passion is to connect these leaders in order to build a supportive community of women and men who share our commitment.
Our vision is that by doing so, we help more deserving women achieve their professional goals and help companies reach gender parity at the executive level.
COMPANY PHILOSOPHY
Our business is all about quality and growth. We focus on providing an elite executive experience in everything we do – from our customers to our team members. Our focus is to develop our own team as much as it is to develop the women who attend our programs and to grow our people as we grow our company.

ABOUT THE TASK
We are launching a new product and need a new, exciting logo to support the endeavor.

The Signature Collective is Signature Leaders’ ecosystem of supporters, including our alumni, faculty, panelists, clients, advisors, allies, and the Signature team. Supporters of our mission to connect, learn, and grow together in Leadership and Life. The Collective is an opportunity to expand the impact of our mission, together. It’s a movement, a promise, and a challenge. On a tangible level, The Collective is a community platform built to help facilitate that experience and connection and power outside of our program.

We're looking for a logo that embodies this inclusive, connected ecosystem and can be used in a variety of different mediums - online, social, on our platform, printed, on swag, etc. It should be simple, clean, concise, impactful and easily recognizable.

I'm including samples of what we came up with internally (earlier iterations and "most recent version" which we like best) and hope you can take it to the next level. I'm also including several samples of our company logo and product logos for reference. We don't need to have the new logo be consistent with what we've done in the past, but should be relatable. Maybe using the S as a thruline to connect the Collective with the other products? Be creative, we're excited to see!

Our color palette is:
1. Dark purple -- 49274a
2. Light purple --- 95618f
3. Lighter purple -- 94618e
4. White --- ffffff
5. Medium gray -- b3b3b5
6. Pale gold - f3decd
7. Pale gray - e6e5ed
8. Light gray - cfced4
9. Blue - #32547b
10. Light purple - #94618E
11. dark purple - #5f395c
12. red - 190/29/83

Logo Text

The Signature Collective

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files

Download all files - 1.5 MB