New cycling apparel brand needs a logo design

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This customer received 19 logo designs from 4 designers. They chose this logo design from James J. as the winning design.
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Logo Design Brief
We need a logo design for a new company selling cycling apparel (and possibly expand to other areas e.g. casual wear, yoga wear). The company name is Bo Project. Bo means cow in Gaelic Irish so the design could incorporate a bull or bull silhouette. It'd also be preferred if the design is based on the British Mod style.
The logo can be just the brand name 'Bo Project' without any other graphics but needs to be in a special design, or it can incorporate other graphics/pictures.
Target Market(s)
road cyclist
Industry/Entity Type
Apparel, sports, active, wellness
Logo Text
Bo Project
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.