Theory of Color Company Logo

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This customer received 112 logo designs from 62 designers. They chose this logo design from MeganBehrendt as the winning design.
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Logo Design Brief
Theory of Color is looking for a clean and innovative logo. Theory of Color is video color grading company for television and streaming services. Our company offers high end services so it needs to read easy and have some small design elements that make it feel like a professional company with style.
PLEASE SUBMIT ALL DESIGNS WITH A WHITE BACKGROUND
Target Market(s)
Broadcast & Television companies
Industry/Entity Type
Television
Logo Text
Theory of Color
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be a clean 2D look with clean design elements. Logo needs to look good on a white or off-white background. Please make font easy to read. Open to a modern looking style that has vintage appeal. Font could be all one color with a design element using colors. Just some ideas that will hopefully help in the design process.
Should not have
- No 3D logos