• A$300

• 51 designs

• 12 designers

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Packaging Design Brief

We require a universal packaging design (front and back only) that can be used for multiple products across our range of dog treats.

Our company specialises in making air-dried, natural treats for dogs. Our product range includes seafood (sardines, whitebait, mussels) and meat products (liver, heart, kidney).

The packaging is to be used on stand up pouches such as these:
https://thepackagingpeople.com.au/product/stand-coffee-pouches-70g/

I currently do not have a template, however, you can assume the size will be similar to the one mentioned above (height 170, width 110). I will ask the printers to modify the design to fit into their templates when we are ready to print.

The design will need to be scalable to 150g and 250g bags, however, I don't think that will be a major issue as that is kept in mind as everything can just be enlarged.

The design will need to have a clear window at the front, similar to the ziwi picture here:
https://www.petcircle.com.au/petcircle-assets/images/products/p/ziwi-peak-dry-dog-food-lamb.png

The clear window shouldn't be too large similar to how the ziwi one is quite small, as we need the bag to be opaque to protect the protein inside.

Our photoshop files for the logo are attached for reference in terms of style and colours.

The packaging should allow changing of the picture in the background on the front of the packaging to correspond with the type of protein that is being sold.

For example, the ziwi one has lamb in the back for lamb products, we would like to do the same.

We will require 4 background images that can be changed depending on the protein - sardines, NZ green lip mussels, whitebait, pasture with cows (this is for organ meats)

The back of the packaging should have a number of panels for us to place text, the design on the back can be static (no changing of the picture to correspond with protein type).

The placeholder text for the front and back of the package can be found here for each type (can just use 1 as placeholder example for design of the back):
https://alfiestreatos.com.au/shop/premium-australian-caught-whitebait-dog-treats/
https://alfiestreatos.com.au/shop/premium-australian-grass-fed-beef-heart-dog-treats/
https://alfiestreatos.com.au/shop/premium-australian-caught-sardine-dog-treats/
https://alfiestreatos.com.au/shop/premium-new-zealand-green-lip-mussel-dog-treats/
https://alfiestreatos.com.au/shop/premium-australian-grass-fed-beef-kidney-dog-treats/
https://alfiestreatos.com.au/shop/premium-australian-grass-fed-beef-liver-dog-treats/

For each product, we also have some icons and text (air-dried, single ingredient, etc) that we would like to have on the back of the bag. The icons and text can be found on the placeholder text mentioned above (example screenshot is attached).

Please also include weight in grams on the front.

The feel of the packaging should be clean, healthy and natural using the tones that are similar to our logo.

I've attached the packaging example that we like from ziwi, please do not copy the exact feel of the design in terms of colour or shape as we do not want too look too similar to that brand.

What we require:
1. Front design
2. Back design
3. 6 rendered images (of each product, with different backgrounds) of the front design on pouches that we can use on the website as product images.

Target Market(s)

Dog owners/lovers who want to purchase premium treats for their dogs

Industry/Entity Type

Dog treats

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 18.4 MB