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An impactful yet minimal logo/packaging design for our Shopify dietary supplements website
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This customer received 226 logo designs from 57 designers. They chose this logo design from GI ART as the winning design.
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NZ$150
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226 designs
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57 designers
Logo Design Brief
Looking for a high impact yet minimal logo and packaging design solution.
We will be a Shopify website selling dietary supplements including longevity supplements that support better aging. "For a better you" will be our slogan. The logo will be all lower case "take.". The full stop must be included in the logo. The slogan must not be part of the logo. Need to come up with a very unique icon. So people can look at icon and remember our brand. For example the Airbnb icon etc
The design we are looking for is MINIMAL to give you some direction. It should feel HIGH END/LUXURIOUS. We will start selling in New Zealand and then soon globally. PLEASE MAKE SURE TO CHECK THE PINTEREST LINK BELOW.
The target audience we are appealing to are people who want to improve and grow themselves, mentally or physically. They have a growth mindset.
It is the older generation who want to live life freely and want to age better.
It is the younger generation who are proactive, who want preventative self care and want to start taking steps for a better themself as they grow older.
It is people who believe in great science and are early adopters.
We also have products that will appeal to people who only want natural supplements.
Check out the Pinterest link below. It might give you an idea about the style we are inclined towards.
You are more than welcome to be fully creative and come out with something unique that pulls prospective clients towards it.
https://pin.it/nIb65DX
Updates
I have updated the brief. Please make sure to have a look
Added Wednesday, 14 December 2022
Target Market(s)
Mentioned in project description. Please read
Industry/Entity Type
Health supplements
Logo Text
take.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Lower case letters for logo. A full stop in the logo. Also will be great if you could show the logo on a white supplement bottle as done by one of the designers
Nice to have
- A very attractive icon for example think Airbnb, Apple, Nike, Mercedes,
Should not have
- No bold and capital fonts