True Grade Fresh Re-Branding Logo

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Contest winning design

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This customer received 56 logo designs from 34 designers. They chose this logo design from Dot Design 3 as the winning design.

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Logo Design Brief

Establishing a separate brand identity for True Grade Fresh - an importer of yellowfin tuna, salmon and grouper from the South Atlantic ocean - 25,000lb daily of the freshest most nutritous tuna on the planet.

Their old logo before growing to www.truegradefoods.com was a fish with the name. We want to brand this business unit True Grade Fresh - and if possible incorporate a tuna sashibo and the fish into the name -

We want to be known as the most transparent fish company- showing our end users the boat and crew and educating them on why we fish where we fish, nutrients of fish and waters, sustainability practices- the freshest, best, Rolls Royce of the industry. We charge a little more but your eating fish that was caught this week instead of waiting for it 2 weeks- and you're getting the most nutritionally dense fish possible that is caught on the open sea.

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Target Market(s)

Fish distributors, plus new sales channel of restaurants and grocery chains- we normally sold whole fish only to distributors but now we're selling cut fish- lions and filets- to restaurants and groceries

Industry/Entity Type

Fresh Fish

Logo Text

True Grade Fresh


Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Nice to have
  • Incorporate sashibo (photo enclosed)

Files
Download all files - 5.3 MB
PNG
truegrade fish logo
Friday, December 9, 2022
JPG
sashibo core sampler
Friday, December 9, 2022
PNG
True Grade Logo Mar 2020
Friday, December 9, 2022
PNG
tuna photo
Friday, December 9, 2022
JPEG
tuna true grade tail
Friday, December 9, 2022
JPEG
7EC7B84F-AC1F-4022-B2FD-5E5F5DB36661
Sunday, December 11, 2022
Payments
1st place
US$150
Total
US$150

Project Deadline
03 Jan 2023 07:03:51 UTC
Language