• US$300

• 111 designs

• 65 designers

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Logo Design Brief

FLYING Magazine (flyingmag.com) is the world's longest-running aviation publication, written continuously since 1927. We're under new ownership and are investing a lot in newer digital assets, particularly beyond the traditional editorial content, and so are in the process of developing a new marketplace website for buying and selling aircraft, called Aircraft for Sale.

The project is to develop a logo that can be used for the aircraft for sale website.

A little background and context:
1) We purchased the aircraftforsale.com website last year as a running business. The aircraftforsale.com website will be redirected to a directory under our main flyingmag.com domain (so the marketplace will be located at flyingmag.com/aircraftforsale.
2) Conceptually our branding challenge is a little like NY Times had when it purchased and incorporated Wirecutter (nytimes.com/wirecutter). The aircraft for sale site will be a distinctly different experience than the main flyingmag.com. I think it would make sense to have some brand consistency/relationship between flyingmag.com and aircraftforsale, but they are different sites so don't need to be so closely related. Rather like wirecutter has the NYT logo in its logo, we could certainly have something like that (see attached example logo which reworked the aircraftforsale logo).
3) You can see the marketplace site under development at the link below. We used a placeholder logo. We don't have a ton of vertical space, so a logo that is wider than tall makes sense (we can go wider than the example logo and eat into the space where the search box is located). Here's the draft site: https://flying-marketplace-dev.herokuapp.com/
4) I've attached the high-level brand guidelines for FLYING, to use as a reference (but again, they don't need to be super well aligned)
5) If images of aircraft are used, you should tend more toward small single-engine aircraft, such as Cessna or Piper. This website is not for larger and more expensive jet aircraft

Target Market(s)

Buyers and sellers in the general aviation market (think smaller Cessna prop planes not jets)

Industry/Entity Type

General aviation in the US

Logo Text

Aircraft for Sale

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Font styles to use

Other font styles liked:

• See attached FLYING brand guidelines for ideas

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Would be good if we can incorporate the FLYING brand somehow (to show that AircraftForSale is related to FLYING), but it's not imperative

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Files

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