• US$110

• 272 designs

• 84 designers

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Logo Design Brief

Perpetuity is an organisation focused on Succession planning for small business owners in the financial / broker business sector.

This company will engage to walk the journey with small business owner (Broker or financial advisor) to advise and manage compliance around their exit /retirement strategy for their small business.

Consultants within the business are Actuaries, and will use their experience to value the business and then determine exit plans based on Sudden / emergency occurrences or a planned exit of the primary owner be it through buy out or acquisition.

The customer is an aged professional (60-65) coming up to retirement, strong values and has a solid legacy that they want to leave behind

Colours - neutral,silver, grey, with a selected highlight colour (designer can guide)

Positioning - Value Based, Niche Specialisation in the financial advisory and insurance sectors,
Leader Based - they are Actuaries and well established
Owners are YOUNG and forward thinking but it must be underpinned by Trustworthy, Established and Reliable - with an understanding of the emotional attachment their client has to their business and they are prepared to Journey with the client through their succession planning.

Client would like to include the infinity sign in their logo - but subtly, we would like options with and without infinity sign

Brand Personality
Safe
Reliable
Volvo
Credibility
Value - people and values

Keywords
Financial Longevity
Flexibility
Professional
Compliance

Industry/Entity Type

Financial Advisory Sector (Client is an Actuary)

Logo Text

Perpetuity

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Positioning Statement "Sucess at Succession"

Nice to have

• Infinity Sign incorporated into logo - but also want an option or two without

Should not have

• Blue