• US$150

• 150 designs

• 40 designers

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Logo Design Brief

We are in need of a brand logo for packaging, website, marketing material, socials, etc. Phytwell is a herbal wellness company, that uses specific herbs(plants) for targeted and effective healing across the body, although some products will be very targeted to specific parts of the body. Our products will be primarily topicals (salves/creams applied to the skin), but may evolve into consumed or ingested products (supplements, vitamins, etc.). The products can be used by all adults, however we will be primarily targeting 30-50 year old males. The name is composed of "phyt" which is the prefix to phyto, meaning plants in Greek and also a play on the sound of the word "fight." And "well" meaning more for health/wellness. So the products allow people to essentially fight well in life, not letting pain or ailments get in there way. The products will help people rejuvenate, recover, restore, relieve various body ailments. For the name in the logo, you can explore capitalization and lower case of letters or words, not fixed on them being one way at the moment. "Herbal Wellness Co." would be a subheadline, that we could either use or not. This will be a premium brand, so looking for more of a premium logo, leaning towards more clean, simplistic, minimalistic. See attached for other brands I like for inspiration. You'll see I do like the ideas as illustrated in some of the examples of having some sort of symbol to accompany the brand name (Hearth & Soil example is my #1)

Target Market(s)

Adults- 30-50 year old males. Premium more affluent buyers due to the price of the product and appreciation for the type and quality of ingredients. People who lead an active lifestyle who deal with body pain, that keeps them sidelines from participating in activities, being the best parent they can be, getting a good night sleep or living an active lifestyle

Industry/Entity Type

Health & Wellness

Logo Text

PHYTWELL, herbal wellness co.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See the attached logo examples for what I like (Brands I like: heartandsoil.co, https://hoplark.com/, https://epicprovisions.com/). I like the idea of also including some sort of symbol outside of just text.

Nice to have

• See the attached logo examples for what I like (Brands I like: heartandsoil.co, https://hoplark.com/, https://epicprovisions.com/)

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