Source Strategies - Hotel Data & Intelligence business - Logo
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This customer received 9 logo designs from 4 designers. They chose this logo design from JohnnyCactus as the winning design.
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Logo Design Brief
Source Strategies is a hotel data and intelligence business that needs to move into the e-commerce and mobile space. As part of that transition, we would like to give the logo a facelift. We've come up with a design idea (see attached) that incorporates bar chart bars with windows to make the bars look like properties, overlayed with a green upward arrow. We are not designers, so we are looking for someone to help us improve the concept into professional form.
Target Market(s)
Hospitality industry
Industry/Entity Type
Hospitality (hotels)
Logo Text
Source Strategies (with sub-branding that says "Hospitality Data & Intelligence")
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- This is a data company. The logo should let people know that the company produces charts and graphs with data.
Nice to have
- Please see attached draft version for direction.