• US$300

• 173 designs

• 25 designers

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Packaging Design Brief

We need a new front cover for our packaging.
Our products are the world's first Disposable expanding sponges. They have won 2 national innovation awards. They have been successfully sold online where customers can learn about this first-of-its kind product from our website dispongeables.com
However, in brink-and-mortar stores, customers are not picking up the product. They do not know what the product is and the packaging does not give them a good idea of the main benefit of the product. The MAIN BENEFIT of our sponges is they allow bacteria to be thrown away before it can grow.
Our products are earth-friendly and all natural. We need the look and packaging that shows this message. The packaging will contain our Dispongeables disposable, expanding, kitchen sponges and Discrubbables expanding disposable dish loofahs. Please see our website dispongeables.com if you would like more information on the products.

The sponges and loofahs start 1mm thick and grow to a perfect thickness when they touch water. They can then be used like any normal kitchen scrubber.

The slogan for these products is "Germ Free. Guilt Free." because they can be thrown-away before they smell (that smell on sponges is bacteria growing).

We have attached a pdf of the back of current packaging. We feel the back of the package is great, but the front of the package needs to be designed. We do love our logo. Maybe the colors of the logo could be used for the front layout?

We need the packaging to be easily printable. There cannot be gradients in color. There must be clear-lines and simple colors.
It is very important that our main headings are visible to the customers "Disposable Expanding Sponges" and "Dump Sponge Bacteria Before It Grows"

Also, our attached image of the crossed-out bacteria on the sponge must be used an must be large enough for customers to easily see it. WE WOULD LIKE THIS IMAGE TO TAKE UP MOST OF THE FRONT OF THE PACKAGE.

We must also have our logo (attached).

Please use the colors in our logo or on the back cover of the packaging. DO NOT USE THE CURRENT COVER OF THE PACKAGING AS A BENCHMARK. WE WANT THE COVER TO LOOK DIFFERENT.

We need the new packaging to be very eye-grabbing and really make it obvious that our products allow the customer to "Dump Sponge Bacteria Before It Grows!"

It is also very important that our front cover is beautiful, creative and awesome!!!

Target Market(s)

higher income female shoppers. Between ages of 25 and 75-years-old

Industry/Entity Type

Home cleaning

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Large crossed-out bacteria image. slogan "Dump bacteria before it grows". Product name "Disposable, Expanding Sponges and Dish Loofahs". biodegradable/compostable symbol. "Contains 4 Dish Sponges and 2 Dish Loofahs"

Nice to have

• It would be good if the logo and imagery on the front of the packaging somehow looked consistent and seamless

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Files

Download all files - 17.0 MB