• US$350

• 95 designs

• 50 designers

Logo Design Brief

First Gear Coffee will be born in Jacksonville, Florida. It is a huge space that will be camping/hike themed - an REI aesthetic (it's a popular outdoor retail store). It will also be a retail space where we will sell camp/hike merchandise.

The name came to us when we saw the quote "A Journey of a thousand miles begins in First Gear" --- Your mornings start in first gear, so we are First Gear Coffee (although, we will be open into the evening offering wine and beer and small eats).

I want to take the essence of the quote and put it into a Logo - coffee, early morning, miles, mountains, camping. Ambiguous and adventurous. A logo that will look good as small a profile picture on social media, and also on a coffee cup and stickers etc.

For the logo I envisioned a cool looking cup of coffee with mountains in the morning shadows as the sun is rising behind them, and the steam rising up from the coffee turns into a winding mountain road and a silhouette of a Jeep wrangler driving up with it's headlights on?

Have fun with it!

Logo Text

First Gear Coffee