Sports sub-brand logo needed for new division at successful TV advertising agency.
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This customer received 79 logo designs from 37 designers. They chose this logo design from Kavi negi as the winning design.
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Logo Design Brief
                            Website: httphs://continuummedia.tv
Industry: TV and Streaming Advertising
PLEASE READ UPLOADED BRAND GUIDELINES!
What we are aiming to do is create a Continuum Sports sub-brand to firmly signal to agencies and advertisers our abilities as a tv ad platform partner for sports-specific campaigns, in addition to our non-sports work. Logo and look-wise, we want something in-line and on-brand with our existing logo and brand, while showing visual "sub-division" of Continuum Sports under the Continuum umbrella, akin to NBC Sports, Fox Sports, etc.
The logo we are looking for includes the Continuum logo with "C" and "continuum" typeface (see in project uploads) with the word "sports" added to it (think NBC Sports, Telemundo Deportes for some inspiration, in addition to FOX Sports, etc). We've also included our brand guidelines as a PDF. This project is for the primary logo with the Continuum Green "C" and "sports" in one of our supporting colors. See brand guidelines for hex codes).
                        
Target Market(s)
Advertisers and Ad Agencies
Industry/Entity Type
TV Advertising
Logo Text
Continuum Sports
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Continuum "C", continuum typeface, and word "sports" (see uploaded files)
 
Should not have
- No colors outside of the Continuum brand guidelines, no manipulation of the Continuum "C" as detailed in the brand guidelines.