Aris Fraud and Financial Crime Investigations business logo

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This customer received 9 logo designs from 4 designers. They chose this logo design from CreziaDesigns as the winning design.
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Logo Design Brief
ARIS FFCI is a fraud and financial crime investigations small business based in Colorado, aimed at individual and small business needs. Aris is an acronym for our daughter’s full name. We had envisioned a magnifying glass over the i in ARIS and the S as a dollar sign, but do not want a cheesy retro logo. Of course ANY other ideas are welcomed. We are looking for modern and intelligent design. The colors we hope to use are royal purple and shades of lighter blue (not married to these colors) but generally the ones we imagined. Because it is based on investigating crimes, the font does NOT have to be a fully formed one. For example, the phrase “take a bite out of crime” had a logo with some of the font “bitten” off. So a design could include negative space that shows a dollar sign or a crypto sign within or as a part of one of the letters (as an example).
Target Market(s)
Divorcing partners, older affluent, and small businesses, and bilingual patrons
Industry/Entity Type
Consulting/Private Investigations
Logo Text
ARIS FFCI or ARIS Fraud and Financial Crime Investigations (in smaller font?)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Readily visible money And/Or investigative icon/image. Appear modern and tech-forward, we investigate crypto, hidden assets, embezzlement, etc.
Should not have
- No traditional iconography or feel. Should not look hokey (e.g. , if using a dollar sign, it should not look like a used car salesman dollar sign). Nothing too ornate.