• US$500

• 445 designs

• 180 designers

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Logo Design Brief

Looking to update my logo for my business. La Reina Markets is a Mexican Supermarket that sells meat, tortillas, salsas and Mexican Sweet bread. I need it to have the same feel of the original logo but with an updated look. Subtle changes are ok. Our slogan is “Familia Tradición Calidad” desde 1982… which means “Family Tradition Quality” since 1982. Look at attached logo for reference of Original Logo (with white background). I also attached a modernized version of the logo that we did like but we lost communication with designer. So that would give you a little clearer picture of what we liked. Color scheme needs to be very similar. Please also try something original. Doesn’t need to copy the logo exactly.

Target Market(s)

Demographic 25-50 mainly Mexican

Industry/Entity Type

Mexican Supermarket

Logo Text

La Reina Markets Familia Tradición Calidad desde 1982

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• All the text of the attached logos. Same feel as original logo but updated. Modern or traditional is ok as long as it looks similar but updated.

Nice to have

• I would like to see the updated logo to look very professional. We have been in business for over 40 years and our logo is everywhere in the store. (Bags, sign outside, all packaging) We’re not looking to completely change the look.

Should not have

• No Pictures or logos on any queens or crowns. “La Reina” means queen in Spanish.

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Files

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