• €110

• 90 designs

• 44 designers

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Logo Design Brief

About our company: We are Julia and Kesh, a married couple living in Costa Rica. Recently we designed and built five eco-friendly container homes on our property in the Costa Rican province Guanacaste and will rent them to tourists from all around the world (short & long term rentals). The location of the container homes is truly unique, as they are situated in pure nature right next to a river running through the jungle. They offer all amenities such as a wooden deck, private bathroom and fridge, but still reflect the simple ‘Pura Vida’ lifestyle. Besides the container rentals, we want to add a human touch to the stay of our guests. Not only because we as a couple live on the property, but also by offering movement classes, wellness treatments and excursions. Our vision: We want to bring our guests closer to the ‘real Costa Rican jungle experience’, make the stay affordable and contribute to a conscious and responsible tourism. We decided to name our company ‘Alegria River Hideaway & Retreats’.

What is our story and why is it important for our company? I, Julia, am born in Berlin/Germany and while bringing up two children, I always kept dreaming of living a simple life close to nature alive. After years and years of planting seeds for a more conscious, holistic, purpose- and joyful lifestyle, I found my happy place in Costa Rica in 2016. The life in Costa Rica has changed me in such a way that I want to share my daily experiences, practices and adventures with likeminded people. I, Kesh, am born in Guyana, migrated to Canada at a young age and started my career as an IT analyst. After 20 years I woke up to the realization that life has much more to offer. This life change required me to be flexible, which brought me to Costa Rica offering Tourist Tours during the cold Canadian winters. My dream in Costa Rica has always been to design and build eco-friendly container homes. When we both met in Costa Rica, we decided to create a place for both spirits to grow and make our dreams come true, as a couple and in our offerings. 

What do we need? We need a logo for our company ‘Alegria River Hideaway & Retreats’.

Why do we need it? We’re looking to quickly welcome our first guests and need the logo to get us going as a brand. We’ll use the logo to raise initial brand awareness and recognition.

Where will the logo be used? Firstly, we’ll use it on our website and our social media profiles (mainly Instagram and Facebook). Both channels are in the making and not live yet. Furthermore, we plan on using the logo on everything useful for our brand - from t-shirts to reusable bottles to yoga mats.

What file types are required? We need the logo in both digital and print formats so please provide files that cover this (definitely PNG & TIFF). We need the logo in white for colorful backgrounds and in black for light backgrounds, plus the original source files, should we need the logo edited in the future.

Our vision for the logo: We don’t have any existing brand assets, so the logo needs to be created completely from scratch. The key elements we want to show in the logo: The Guanacaste tree should be in the focus, as it is a landmark on our property, embodies nature and is a well-known Costa Rican symbol. Furthermore, the logo must show a river, as the location of the accommodations/containers directly on the riverside is truly unique in the area. The tree and the river should be somehow visually connected, we don’t want them as separated elements in the logo. We’d like an indigenous style, but interpreted in a slick, modern and minimalistic way. The cherry on the cake would be, if the Guanacaste tree has a human touch, so it reflects the connection between nature and humanity (see examples further below; the indigenous tree looks like a human on the second look) - but this is not a must.

The logo should be combined in some versions with the company name ‘Alegria River Hideaway & Retreats’. The company name can be positioned below or on the right side of the logo. We don’t want it to be positioned on top of the logo or around the logo in a circle. The font used should be a free font (see examples further below).

Here are some examples of logos and styles we like:
Image_1_Indigenous: We really like this logo, so maybe it can serve as a good starting point - of course without copying it. What we like: The indigenous style and the modern touch; it incorporates the tree, but still can be seen as a human. What we don’t like: It looks too bold, we would like the lines a bit thinner. We don’t like the bottom as it can be seen as a religious symbol (Jewish menorah) and we don’t want to show anything that could be interpreted as religious symbol. Same goes for spiritual symbols, such as Yin/Yang or Om.
Image_2_Hawaii: What we like: The modern, slick style. The lines are thin and the three elements are nicely combined to one homogeneous logo. What we don’t like: Different colors within the logo.
Image_3_Tree: What we like: The modern style, the lines are thin and the tree is the focus. What we don’t like: The tree and the water element are not combined smoothly. Furthermore, the lines that symbolize the water/river are too straight and don’t show the fluidity of a river.
Image_4_Font & Image_4_Font_2: What we like: A bold serif font for ‘Alegria’, which can be a little bit playful, but not too much. We like ‘River Hideaway & Retreats’ in a sans serif font, which makes the combination look modern and high-quality. In terms of capital letters you can choose what fits the design best.

Target Market(s)

We want to address eco-conscious tourists (age: 27 - 60 years), who want to unplug from the busy world and find relaxation by escaping into nature. The ideal guest has a holistic mindset (body, mind & spirit) and thrives to live a real Costa Rican experience, far away from commercial hotels/resorts and without spending an enormous amount of money. Important: We aren’t a substitute for hostels, therefore we don’t aim for stereotype backpackers, party people and travelers on a minimum budget.

Industry/Entity Type

Vacation rental

Logo Text

Alegria River Hideaway & Retreats

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our vision for the logo: We don’t have any existing brand assets, so the logo needs to be created completely from scratch. The key elements we want to show in the logo: The Guanacaste tree should be in the focus, as it is a landmark on our property, embodies nature and is a well-known Costa Rican symbol. Furthermore, the logo must show a river, as the location of the accommodations/containers directly on the riverside is truly unique in the area. The tree and the river should be somehow visually connected, we don’t want them as separated elements in the logo. We’d like an indigenous style, but interpreted in a slick, modern and minimalistic way.

Nice to have

• The cherry on the cake would be, if the Guanacaste tree has a human touch, so it reflects the connection between nature and humanity (see examples further below; the indigenous tree looks like a human on the second look) - but this is not a must.

Should not have

• Please see project description above

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Files

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