• US$300

• 170 designs

• 69 designers

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Logo Design Brief

UPDATE: While AMG was referenced for style, ultimately the design needs to be unique. The AMG reference was more for inspiration/feeling that the design should evoke. Final design will be in stainless steel. Winning design must be unique, creative, strong, and sleek. Will need to be fully commercialized.

Designing auto models for the high end luxury markets. We will have two different models and packages (4 total): 505, 505 Shadow, 605, 605 Shadow. Need matching nomenclature for each. Font type can either be the same or different for number and 'shadow'. Can be all caps, all lower case, or sentence type

Shadow is the sports car/premium upgrade package. We will own the logo after it is finished. 4-logos – for 4 models: see below. Sporty High-end Luxury market Speed-oriented Classy Strong Like AMG The brand logo font style is ALL CAPS, THIN, and SANSERIF.

Seeing logos in stainless steel would be great as that will be the final format.

Target Market(s)

High End Luxury Market

Industry/Entity Type

Auto

Logo Text

505, 505 Shadow, 605, 605 Shadow

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We need a fully commercialized logo – to be marketed on all digital and traditional media. Logos needed: same treatment for all: 505 505 Shadow 605 605 Shadow . Final design should communicate luxury, sporty, fast, bold, yet sleek and sexy

Nice to have

• If there is a way to play onto word of shadow, it would be nice to have. Potentially an S with a shadow behind it?

Should not have

• Nothing infringing on AMG or other existing commercial logos (UFC, Fast & Furious, etc.)

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Files

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