Logo Revision - Make existing logo better (more elegant and unique)
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This customer received 195 logo designs from 99 designers. They chose this logo design from DesinerUP_2022 as the winning design.
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Logo Design Brief
Hello, I have the start of a logo for my firm (see attachments). I'm looking for ideas to keep this elegant and simple but make it more unique. I don't want it to be too "busy" as that will detract from what we're trying to communicate to our clients (strong, knowledgable, patient, trustworthy), but I would also like it to be more modern and unique. I like the logo's simplicity in the example files (Concept 7), and I've attached other examples for inspiration, although these all miss the mark.
The attached file (Concept 7) is my favorite so far, but the others will give you an idea of what we are trying to accomplish... although these didn't quite hit the mark. I like the beak in content 10, but the body needs work (and I think I'd like it to be filled in with black.)
I would like for this to be a heron in flight. I would like for the logo to be something that looks good on a golf shirt or a hat
Target Market(s)
Owners of successful businesses who currently make over $1m a year and who are generally over 60 years old.
Industry/Entity Type
Consulting - Mergers and Acquisitions
Logo Text
Marsh Creek | M&A Advisors | Business Brokers
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Herron in flight. The words "Marsh Creek" "M&A Advisors" and "Business Brokers"
Nice to have
- see attachments for inspiration.