Washing stations need a facelift! // NEW LOGO FOR AUTOMATIC CAR WASH

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This customer received 51 logo designs from 23 designers. They chose this logo design from Caribu inc as the winning design.

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Logo Design Brief

Hello,
We are two young partners who have bought several washing stations in the West of France.
We need a logo for our new car wash company.
Our objective: To revitalize the profession in terms of service, appearance and benefits.

What we want:
- A logo that is out of the ordinary and classic of the "old" logos of current car washes (So we don't want a logo with a smiling car full of foam, any other logo with a palm tree or water drops very kitsch)
- We focus more on:
A very clean and refined style OR
A very assertive RETRO style. (I'll show you some 3D of the station, there will be wood, steel, solar panels instead of rounded roofs)...
We would like to find on this logo:
> French color (Red, blue and white or other textured shade)
We stay on a station with all the metal structure painted in dark blue (RAL 5013) and wood as you can see on the 3D.
In addition, the color that reflects water and the "clean" remains blue and white, so in my opinion, we must stay on this type of color.
Exit logos with green, orange, or other colors.
> The brand name "ALL WASH" must appear
> Below, in the background, the town where the resort is located, the first is in the town of "Pessac".
> At the top, in the background a slogan or not (it's up to you) such as ECO FRIENDLY or another slogan "PREMIUM WASH" or "THE FRENCH WASH" or other to be defined.

We are going to access our development on energy autonomy... (autonomous in water and electricity), but also on the connectivity of all of our machines.

You should know that we put on our washing site:
- CAR WASH (Gantries + High pressure tracks)
- DOG WASH
- LAUNDRY
- VEHICLE CHARGING STATION (in the near future)
- HUB LOCKER
And we would like to use the chosen logo and release 5 variations for the on-site signage.
And why not adapt a simple logo by using the frame of the brand logo for each service (example a dog in front of the dog wash, etc.)

We put in PJ:
3D files of the station
Retro style on which we had a first inspiration with the signage that is derived.
Again, no logo style is closed, it can be very simple and clean, just like very retro.
We just want to have a logo that is completely different from the usual station logo.

Target Market(s)

Owner PRO and INDIVIDUALS of vehicles

Industry/Entity Type

Nettoyage Auto, Laverie et Nettoyage Chien

Logo Text

ALL WASH


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8
EB3D1F
EC4F4E
F09395
F8D3D4
FCEDEE

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The name of the place of the station "PESSAC" in the background
Nice to have
  • A very modern retro OR completely opposite logo
Should not have
  • Images such as a car, a vacuum cleaner, foam,

Files
Download all files - 5.8 MB
JPEG
Logo 2 Signale
Thursday, September 8, 2022
JPEG
Logo All Wash
Thursday, September 8, 2022
TIFF
00
Thursday, September 8, 2022
TIFF
01
Thursday, September 8, 2022
TIFF
03
Thursday, September 8, 2022
TIFF
02
Thursday, September 8, 2022
Payments
1st place
€150
Participation payments x 4
€10
Total
€190

Project Deadline
16 Sep 2022 02:25:13 UTC
Language