A logo for our new sign making business

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This customer received 100 logo designs from 41 designers. They chose this logo design from Zoey.Creative as the winning design.
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Logo Design Brief
We want a logo that is simple yet memorable/eye catching. Nothing too busy. Something that represents a ‘pivot’ or change in direction for any company looking to rebrand themselves
As for additional information we are targeting a commercial audience. This is a sign making business, anything from banners to vehicle wraps to large monument signs is what we do. we want a logo that is simple yet memorable. I have attached one that we do like the design of, so something along this line where a ‘pivot’ can be incorporated.
We prefer dark blues and gray, but an accent colour of some sort might work. Just not orange or red :)
Target Market(s)
Large commercial clients
Industry/Entity Type
Sign making
Logo Text
Pivotal Signs & Imaging
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Pivotal Signs should be what stands out together. & Imaging is secondary.