North Fork Surf Co. - retail surf brand and store

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This customer received 161 logo designs from 44 designers. They chose this logo design from RS_Design as the winning design.
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Logo Design Brief
We are starting a retail surf shop and need logo design help, and will be looking for an additional 8-10 other designs.
We need a picture logo and a business name logo. We want to start with the business name and go from there. We have most of our designs sketched out, we need professional help to take them to digital file formats. Looking to build a good long term situation at the right price with the right designer.
On business name we like lower case letters, with capital R in the 3 words. Fonts we like cavier dreams, cleargothic, Starburst, sans sara - but with capital Rs...if possible.
Updates
Need extra days to review
Target Market(s)
Young adults that enjoy the mountain water sports and moms that buy clothing for whole family
Logo Text
noRth foRk suRf co.
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- River mountain water sport area....river surfing, wake boarding/surfing, SUP, kayaking, foiling.. etc. but subtle .... also located near beautiful waterfall at Lake Clementine