Harry's Liquor logo refresh/rebrand

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This customer received 125 logo designs from 74 designers. They chose this logo design from ArtSamurai as the winning design.
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Harry's Liquor is an independent retail liquor store with currently 10 retail stores in metropolitan Sydney/NSW. We are known for our friendly customer service, wide variety and low prices.
Harry is a family man aged 40 years old, married with 3 kids.
We are in the growth phase and expanding rapidly with a new web site/social media platforms to be launched soon.
As consideration we are open to logos that we can adopt across private label products within our retail store distribution.
I would like to take the existing logo design which has been in use for 15 years to freshen and modernize to today's customer requirements. We are open to creative ideas.
The color palette is currently black and gold but also open to new creatives. I would like the tone to be premium and sophisticated.
Logo Text
Harry's Liquor
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