Modern small sailboat company wanting to connect with ancient elements
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This customer received 135 logo designs from 75 designers. They chose this logo design from erpin as the winning design.
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Logo Design Brief
                            We need a company logo that we are proud of. Below is the SOL Story
There is magic in sailing that is difficult to define. It’s an experience of wind, water,motion, and sunshine. Its ancient elements mixed with human innovation.
As sailors, we remember our first boat, and the freedom and independence itoffered. It provided peacefulness, an adventure, a way to go faster and slower all at once.
At Sero it is our mission to share this experience with as many people as possible. We build modern sailboats based on classic designs that are simple enough for beginners, but advancedenough to race. No matter your age or experience, if you want to get out on the water, Sero willhelp get you there.
                        
Industry/Entity Type
Marine/sailing
Logo Text
SOL
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo and name and the ability for each to stand alone
 
Nice to have
- Sun and water elements...maybe wind
 
Should not have
- a sail or a boat in the logo