Winter Timber Outdoors Logo Design

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Contest winning design

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This customer received 168 logo designs from 69 designers. They chose this logo design from allynien as the winning design.

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  • Closed - Design Selected

Logo Design Brief

Thank you all for your contributions. We were not able to settle on a logo at this point. So, we’re going to extend the contest.

A little overall feedback: I think many of you were on the right track with the W, the colors (orange, black, white), and tying it all to the outdoors. Those three elements are the most important. As for the “Timber” aspect, it is secondary and can be left out for the sake of a clean logo that makes the W the hero. Also, please, no antlers or guns in the design. Winter Timber is more interested in the “lifestyle” aspect of the outdoors. Think sleek and modern, a wearable mark that would look great on a hat, sticker, or shirt. As well as on the store’s sign, door, and interior walls.

For more examples, please look at Mtn Ops, Dive Bomb Decoys, Christensen Arms, Columbia Sportswear, and Costa Sunglasses.

I will do a better job of providing feedback as we receive designs.
Winter Timber Outdoors is a very unique outdoor store in that it caters to high-end clients. The store sells popular lifestyle products such at Yeti Coolers, Costa sunglasses, On Cloud Shoes, Sitka Gear (you guessed it!), and more. They also sell a wide variety of hunting gear including top of the line firearms.
Last thing is the building itself. The store has been designed so that if you were to take off all the signage, you would still know it's Winter Timber Outdoors.
The logo should work both with and without the name of the company. And should communicate the outdoor, hunting lifestyle in a very stylish way.
Please see attached photos of the store's inside and exterior. REFERENCECOLORS.jpg is to show the colors we like.

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Updates

Thank you all for your contributions. We were not able to settle on a logo at this point. So, we’re going to extend the contest. A little overall feedback: I think many of you were on the right track with the W, the colors (orange, black, white), and tying it all to the outdoors. Those three elements are the most important. As for the “Timber” aspect, it is secondary and can be left out for the sake of a clean logo that makes the W the hero. Also, please, no antlers or guns in the design. Winter Timber is more interested in the “lifestyle” aspect of the outdoors. Think sleek and modern, a wearable mark that would look great on a hat, sticker, or shirt. As well as on the store’s sign, door, and interior walls. For more examples, please look at Mtn Ops, Dive Bomb Decoys, Christensen Arms, Columbia Sportswear, and Costa Sunglasses. I will do a better job of providing feedback as we receive designs. Thank you all!
Added Tuesday, August 23, 2022

Target Market(s)

Well-to-do individuals who don't mind paying for a Yeti Cooler or On-Cloud Shoes. Right now, we are 90% men but are starting to shift our focus to cater to women as well.

Industry/Entity Type

Outdoor Lifestyle Retail Store

Logo Text

Winter Timber Outdoors


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The W as the hero. The colors - orange, black, white. Tied to the outdoors.
Nice to have
  • If we can get the W and the font right, and tie it to the outdoors, we can build off that.
Should not have
  • No antlers, guns, bullets, arrows, etc. that make it look to hokey.

Files
Download all files - 7.4 MB
JPG
REFERENCECOLORS
Tuesday, August 2, 2022
JPG
Costa
Tuesday, August 2, 2022
JPG
Exterior 1
Tuesday, August 2, 2022
JPG
Exterior2
Tuesday, August 2, 2022
JPG
On Cloud 2
Tuesday, August 2, 2022
JPG
Yeti
Tuesday, August 2, 2022
JPG
Sitka
Tuesday, August 2, 2022
Payments
1st place
US$260
Participation payments x 4
US$10
Total
US$300

Project Deadline
31 Aug 2022 13:52:54 UTC
Language

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