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Award-winning product needs a new front for their package
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This customer received 133 packaging designs from 31 designers. They chose this packaging design from MarkoE as the winning design.
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US$300
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133 designs
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31 designers
Packaging Design Brief
We need a new front cover for our packaging.
Our products are the world's first biodisposable expanding sponges. They have won 2 national innovation awards. They have been successfully sold online where customers can learn about this first-of-its kind product.
However, in brink-and-mortar stores, customers are not picking up the product. They don't know what the product is and the packaging does not give them a good idea of the main benefit of the product.
Our products are earth-friendly and we need packaging that shows this message. The packaging will contain our Dispongeables compact, biodisposable, expanding, kitchen sponges and Discrubbables expanding biodisposable dish loofahs. Our website is dispongeables.com if you would like more information on the products.
Our products start 1mm thick and grow to a perfect thickness when they touch water. They can then be used like any normal kitchen scrubber.
The slogan for these products is "Germ Free. Guilt Free." because they can be thrown-away before they smell (that smell on sponges is bacteria growing).
We have attached a pdf of our current packaging. We feel the back of the package is perfect, but the front of the package still needs some optimizing. We receive comments that it is "Too green". WE NEED TO KEEP THE ILLUSTRATION OF THE GERMS BEING THROWN-AWAY INTO A TRASH CAN". We do love our logo. Maybe the colors of the logo could be used for the front layout?
We need the packaging to be easily printable. There cannot be too much shading. There must be clear-lines and simple colors.
It is very important that our main headings are visible to the customers "Disposable Expanding Sponges" and "Dump Sponge Bacteria Before It Grows"
Also, our attached image of the bacteria being dropped in the green trashcan must be used. WE WOULD LIKE THIS IMAGE TO TAKE UP MOST OF THE FRONT OF THE PACKAGE.
We must also have our logo (attached). The logo should be small at the bottom.
We need the new packaging to be very eye-grabbing and really make it obvious that our products allow the customer to "Dump Sponge Bacteria Before It Grows!"
Make our packaging fun and awesome!!!!!
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