boutique, best-in-class commercial real estate investment and advisory firm

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This customer received 222 logo designs from 100 designers. They chose this logo design from bright design as the winning design.
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Logo Design Brief
We need a logo design for an existing company that repositions and develops high-end commercial real estate properties in California and the Southeast US.
Praelium’s Executive Team has worked together for more than 20 years and has a combined 150 years of experience. It utilizes its expertise and experience combined with a research-guided, data-driven approach to operating a dynamic, forward-looking firm that skillfully exceeds expectations and acts deliberately throughout the process, with integrity and transparency, to create value for our partners.
Praelium’s primary focus is on assets in markets that have demonstrated a strong or growing demand by institutional and high net worth investors allowing for a predictable exit value and offering a high degree of liquidity.
Uploaded files are the existing logos. We are looking for something simpler and contemporary. One existing logo design format that I like is the converse logo design but that is just one idea.
Logo Text
Praelium or Praelium Commercial Real Estate