New Medicare Insurance Agency Needs a LOGO!!

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This customer received 129 logo designs from 63 designers. They chose this logo design from monitodesign as the winning design.
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We are an agency that assists people 65 and over and others eligible for Medicare to enroll in a plan. Medicare is very confusing, and using our free services makes learning and enrolling easy. My idea is to use "PUZZLE PIECES" as our logo because we help put the pieces together for them. I'm torn between two color schemes "Red, White, & Blue" because those are the colors of Medicare so it would be brand recognition. I am also really interested in using vibrant colors to be eye catching and differentiate the brand - I have no specific color requirements but I do think bright colors such as "lime green, white, bright yellow, teal, orange, etc." are some that I like. I wouldn't want more than three colors but all need to complement each other. The most important is that the letters are very clear easy to read. One example I have in mind would be three staggered puzzle pieces each a different color along with the business name (not inside the pieces). I also have two styles in mind, the first being the YOUR MEDICARE on one line, a different color and larger more dominant font and then PLAN ADVISOR under it. I'm also interested in seeing it all together. The overall message we want to send is that we partner with the client to put the pieces together.
Target Market(s)
Senior Citizens age 65+
Industry/Entity Type
Health Insurance
Logo Text
Your Medicare Plan Advisors
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Puzzle Pieces & Clear readable font
Should not have
- cursive writing or hard to read or small font