WhyUz logo: marketing platform to help companies to explain why somebody should buy them (why us?)

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This customer received 72 logo designs from 38 designers. They chose this logo design from Color Chef as the winning design.
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The need is to create a logo and other brand identity materials you may suggest as needed to launch a new internet company (WhyUz.com).
The objective of WhyUz is to help companies to create marketing materials to help the customers to decide why should they buy their products / services.
What we are asking is mainly a logo, but based on your experience, anything else that could be absolutely needed for to initiate this project (for instance reference colors, styles, etc...).
We are looking for something simple and easy to be recognized.
The type of web we want to create can be something similar to: https://html.rainbow-themes.net/seoes/index.html
or
https://www.bloobirds.com/
Updates
Went on vacation/holiday
Target Market(s)
Internet Business to business companies
Industry/Entity Type
Marketing in internet
Logo Text
WhyUz or WhyUz.com
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo (image that can be part of the name) with and without the name (WhyUz)
Should not have
- Traditional or old fashioned look.