High-End Contemporary Interior Design Studio - Logo Design

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This customer received 311 logo designs from 143 designers. They chose this logo design from Kabelo Phofedi as the winning design.
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Logo Design Brief
STETIKA - an abstraction from the word "aesthetics"
We're a high end boutique interior design studio based in Perth, Western Australia.
We focus on providing our clients with timeless functional, contemporary design solutions delivered with sophistication and poise.
We would like you to create a logo (the mark and a custom logo type) which is suitable for a website, business card, document templates (eg. headers).
The final outcome should be clean and have a subtle edge to it while leaning towards a minimalist aesthetic.
For your reference we have attached a picture of how the "Projects" page is planned to look on our website. In the attached example we have used Century Gothic as our main font type.
Target Market(s)
Commercial and Residential
Industry/Entity Type
Interior Design/Architecture & Arch Viz
Logo Text
STETIKA
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.