Baking Company of 50 years Needs Fresh New Logo for Branding Update

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This customer received 100 logo designs from 42 designers. They chose this logo design from design.picnic as the winning design.
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Logo Design Brief
Designing a logo for a baking company that specializes in cookies and "sheet brownies". The name of the company is Uncle Ralph's Cookies and the style should be farm-chic/comfort but still remain modern and contemporary. "Uncle Ralph's" should be the headline, with "Cookies" secondary. Included is logo color palette, with 1-3 being the priumary colors to use.. 4-5 are background accent colors to use where necessary. Use of black and knock out (white) is acceptable where necessary. Please have the logo use artwork/craphic elements, and even a caricature of an "uncle" as part of the layout. Want fresh new thinking, but please see included "design ideas" file for general look and feel thought starters.
Target Market(s)
Farmer's markets, grocery stores, event caterers
Industry/Entity Type
Baking
Logo Text
Uncle Ralph's Cookies
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Project must use the color palette provided. Please see project notes for more detail.
Nice to have
- icon, branded elements which make it unique