• €260

• 33 designs

• 9 designers

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Packaging Design Brief

We are about to start a company, that sells nutritional supplements online - especially on Amazon. For now we are in need of a packaging design for organic collagen powder (Types I, II and III) maybe including also elastin and eventually hyaluronic acid, which is going to be our first product. We are planning on developing organic nutritional supplements of any kind and this is our initial product. Our upscale products must commincate a solid value proposition, the easygoing solution of a real problem, be understandable by users, perform their task as easily and efficiently as possible, and become better and harder to part with the more they are used. To us it is of the utmost importance to produce and sell organic quality products, which are free of any preservatives, chemical fillers, economic extenders or any other unhealthy ingredients. We want our products to come across as high-quality ones (but in no way conservative or unadventurous), vivid, hip, friendly, reliable, modern and healthy. People - men and women alike - should generally be able to unmistakably connect any of our products immediately to our company and to our product line, so the product packaging should be maximally distinctive. Since we will also need further packaging design for further products in the future please consider that the packaging design is scalable for further products/product-line up. We are thinking about defining our products mainly through design as we are not exactly sure yet, if we want to have a brand name for the products. The products are supposed to address men and women, that are looking for healthy nutrition, that are eager to stay fit and in health and that have a modern view and attitude about life. Although our Collagen will not be vegan (the product itself will be of animal origin = hydrolysed bovine collagen), we basically strive for plant based and vegan nutritional supplements without any unnecessary additives.

Target Market(s)

Hip men and women, who want to stay healthy and fit and have an easygoing, modern attitude to life.

Industry/Entity Type

Nutritional supplements, organic (largely vegan products - when possible and reasonable)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Maximally distinctive design

Nice to have

• Design should be vivid and happy

Should not have

• simple black packaging with simple writing on it