• US$300

• 153 designs

• 66 designers

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Logo Design Brief

I need a logo that appeals to BrightPoint Planning's niche clients: individuals and families who believe climate change is an existential threat to our planet and are committed to investing in a way that reduces their carbon footprint while capitalizing on our transition to a net zero, low carbon economy. Ultimately, we provide our clients with a sense of well being by organizing their financial life and aligning it with their values. I would like to see designs that communicates trust, calm and competence. Due to our commitment to sustainable and environmental investing, a design that incorporate the colors blue and green seems appropriate. That said, I am open to more colors if you think it's right!

Below is a psychographic profile of an ideal BrightPoint client:
• “Hands off” investor
• Believe that climate change is a result of human actions
• Drives an EV or Hybrid
• Politically left leaning
• Enjoys outdoor activities
• Shops at REI and Whole Foods
• Believes that consuming organic food is important and seldom eats meat
• Is a wine and craft beer drinker
• Is a “conscious consumer” with brand affinity for companies committed to environmentalism such as Arc’teryx, Patagonia, Stio and New Belgium Brewing
• Has a second home
• Prefers active vacations such as skiing, surfing, backpacking and canoeing.
• Is a member of an environmentally related non-profit
• Prefers to wear jeans

Target Market(s)

Wealthy individuals and families who care about environmental sustainability

Industry/Entity Type

Financial Services

Logo Text

BrightPoint Planning

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• The name BrightPoint was inspired by the thought "a bright point in time" or "a brighter point in the future" or "a bright point in the sky". Perhaps the logo incorporates that theme.

Should not have

• The color red.