Logo design for a multi-million dollar global project to improve health and well-being

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Logo Design Brief

We need a logo for our organization’s new USAID-funded project, Agency for All. See the attached design brief for additional detail and project summary with our temporary look and feel. This can change, as the logo will inform the rest of our project’s templates and styles.

Agency for All is a USAID-funded project (2022-2027) that tackles the complex questions of what agency means to different people, organizations and systems across the world. Through locally-led, equitable partnerships and innovative research, Agency for All investigates the role of agency in converting intention into action within SBC programs, how implementers can adapt to local realities, and the most effective ways to disseminate these learnings.

Agency for All’s ultimate goal is to improve and sustain health and agency for individuals and communities, advancing health and cross-sector development outcomes including: family planning and reproductive health, maternal, newborn and child health (MNCH), nutrition, infectious disease, and HIV/AIDS.

Key Concepts
• Agency: The power of individuals and communities to set and achieve their own goals.
• Advancing Health: The ultimate goal of this project is to improve and sustain health
• Collaborative Work and Learning: What sets this project apart is its focus on developing more equitable relationships between local research institutions and implementing partners and using those relationships to identify local priorities, empower individuals and communities, and apply our learnings together
• Diverse Global Team: Highly-experienced team of global, regional and in-country leaders in both implementation and research

Logo Text

Agency for All


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Other font styles liked:
  • Simple and clean font

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We require two versions of the mark for flexibility: horizontal and vertical layouts. For example, see USAID vertical and horizontal logos: https://www.usaid.gov/branding/resources#downloads
Nice to have
  • We would like this logo to be simple and clean. We are open to creative use of letters (wordmark), icon use, or combination marks.

Files
Download all files - 0.4 MB
PDF
AforAll Logo Design Brief_FINAL
Saturday, April 16, 2022
PDF
Draft Agency for All Overview
Saturday, April 16, 2022
Payments
1st place
US$150
Total
US$150

Project Deadline
23 Apr 2022 12:48:29 UTC
Language

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