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"Ascent Residential" Logo Redesign
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This customer received 231 logo designs from 125 designers. They chose this logo design from HAKIMA 2 as the winning design.
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US$300
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231 designs
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125 designers
Logo Design Brief
Company has a current brand/logo mark that is about 8 years old. Current management would like to influence branding by looking at options . This may include changing/modifying the logo mark. This may include color variations. The company name "Ascent Residential" will not be changed. The name dictates the direction for the logo mark. The current logo is a stylized pair of wings. There is a Judeo-Christian tie-in to this design (SUBTLE, if at all. No obvious religious symbols.) They have an angelic aesthetic. The notion is that the "ascent" is related to an elevated life/afterlife.
Target Market(s)
Real Estate Investors, bankers, professional business service providers
Industry/Entity Type
Multifamily, apartment, real estate investment
Logo Text
"Ascent Residential"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Graphic representation of the "ascent" or "elevation" concept. Final design should have color, black, and white versions.
Nice to have
- Judeo-Christian undertones, but no obvious religious symbols (cross or Star of David). Graphic wing representation similar to a "hawk" or bird of prey. o
Should not have
- Any "wing" representation should not look similar to German SS (Nazi) symbology.
