New company logo for living and working more sustainable

Want to win a job like this?
This customer received 67 logo designs from 39 designers. They chose this logo design from samchu as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
Our new company focusses on sustainable living and entrepreneurship.
Think about solar panels, co2 reduction, isolation, renovation, lighting. Basically anything that can reduce the effects on nature for a sustainable future and giving advice for these key parts of our company is a big part of our businessmodel.
We have a focus on both businesses and consumers and they will be serviced within the same company name.
A design should have a few important factors:
1. We want our website to be light and have its fundaments evolving around a primary and a secondary color and therefor we want the logo to be the fundament for this color selection. We will later use these colors to build our website theme. These colors should reflect sustainability so atleast green (nature) makes sense. Also black elements (for white backgrounds) which could be inverted to white elements on darker backgrounds make the logo more valuable.
2. We want a professional logo. Something that works for both companies and consumers without being either too serious or too playful.
Our company name is DWON (which is an abbreviation in dutch for "Duurzaam Wonen en Ondernemen in Nederland", in English this means: "Sustainable Living and Entrepreneurship in the Netherlands"
this means the logo needs to incorporate "DWON" either inside the logo itself or right next to it so that when we remove DWON from the logo, an isolated "icon" remains.
We will not only use the logo on our website but also on prints, flyers and so on, so it would be a huge bonus if that can be taken into account.
Due to the involvement of multiple stakeholders, the selection process requires a few meetings, so it will take atleast a week to make the final decision on a winner.
Target Market(s)
Business and Consumers
Industry/Entity Type
Sustainable entrepreneurship and living
Logo Text
DWON
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo needs to be useful on flyers/paper too
Nice to have
- Would be nice if the logo also had an icon representation for branding on small spaces
Should not have
- No serif lettering