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TruSpecialty logo project for doctor's insurance
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This customer received 775 logo designs from 302 designers. They chose this logo design from ARTchemist as the winning design.
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US$590
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775 designs
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302 designers
Logo Design Brief
Need a logo for a new start-up company named: TruSpecialty.
We issue Disability Insurance (income protection insurance) to doctors. If a doctor gets hurt or sick and can't work, we pay their paycheck.
We would like to see designs that that have two colors. One color for "Tru" and a different color for "Specialty". The logo should incorporate some type of logo mark either before or after the word TruSpecialty.
The average age of our doctors is 35, so we'd like to see something with a youthful feel that communicates financial security. Have fun with this one & thank you for your creative thought process. :)
Updates
Design cues: Please, no wheel chairs, canes, walkers, stethoscopes or people in the design. This brand serves the doctor market which already knows about these things.
Think security. What images come to mind which make you feel secure?
Added Saturday, April 2, 2022
Designs look the same
Target Market(s)
Doctors
Industry/Entity Type
Medical
Logo Text
TruSpecialty (one word)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Youthful feel for average age 35 year old doctors we serve.
Nice to have
- a logo mark to go with the name that evokes security.
Should not have
- PLEASE do not include the letters T or S in the logo. The typical doctor images like crosses (caduceus), stethoscope, etc. Think younger, modern , etc.