Focus Container Line Pty Ltd is an exciting new company
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This customer received 82 logo designs from 43 designers. They chose this logo design from Elia.Stark as the winning design.
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Logo Design Brief
                            We are a new start up business entering the shipping container trade in Australia. We are looking for a new and exciting logo for our branding. We are looking at a simple but effective company logo that pops but at the same time identifies us as a shipping line.
As a note Focus Container Line (FCL) is the same abbreviation as Full Container Load which is a acronym widely used in our industry so it would be great to used this as well. Below is our current basic one we have.
Attached is another company logo that is located in South Africa that stands out to us.
                        
Target Market(s)
Freight forwarders and large direct shippers
Industry/Entity Type
Shipping industry for containers
Logo Text
We are just looking at a logo with just our name on it and a small graphic. We are a new start up business entering the shipping container trade in Australia. We are looking for a new and exciting logo for our branding. We are looking at a simple but effective company logo that pops but at the same time identifies us as a shipping line.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- We have attached an idea but we would like the FCL to be prominent or have FOCUS Container Line as the FOCUS being the prominent word
 
Should not have
- We want simple not busy to complicated