Atlanta-based athleisure clothing brand logo design

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This customer received 217 logo designs from 103 designers. They chose this logo design from f i l d a as the winning design.
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Logo Design Brief
I am looking for a fun, sexy and sleek logo to put on my Atlanta, GA-based clothing brand: "buckhead athletica". The vision of this brand is similar to Lululemon, but with a unique product offering that is more sporty in nature. This brand will initially be male-focused but could develop women's products in the future. The best design will be sleek and sporty. I would like both (1) logo unique to the brand (similar to the Nike "swoosh" or Lululemon "a") and (2) unique company name logo that includes the name "buckhead athletica" (lowercase lettering) in a unique, sleek font.
Target Market(s)
Sporty young men
Industry/Entity Type
Clothing/fashion
Logo Text
buckhead athletica
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- My project must have the text "buckhead athletica" along with a unique logo that embodies the sporty and sleek nature of the clothing brand
Nice to have
- Abstract logo design similar to the Lululemon "a".