T shirt design - High end surf/beach urban wear

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This customer received 51 t-shirt designs from 14 designers. They chose this t-shirt design from PedagingPlastik as the winning design.
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T-shirt Design Brief
Come up with some simple yet powerful and timeless designs for a new surf/skate/streetwear t shirt company.
Important to look at all references uploaded.
T shirt must have small Tamp logo inside neck area and possibly small one on sleeve and/or left front pocket area??
FUEL FOR HUMANS is the text to be used for the large logo on the back of the t shirt. You do not need to use the actual logo, it is just for reference.
Can include more text such as:
Established - LONDON 2014
or
Est. LDN 2014
or similar
Feel must be beach/urban style but powerful enough to last many years
Target Market(s)
High end urban/beach wear
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple yet powerful and long lasting design