• €190

• 58 designs

• 23 designers

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T-shirt Design Brief

WHO WE ARE
We are a brand new company based in Europe.
Our passion for all things horses, Western riding, Cowboys and American Wild West heritage brought us to create a brand for people like us.
We will be producing in Europe but selling worldwide.
Our style is vintage Western, old Rodeos, traditional cowboy life on the Ranch in the USA and Canada.
Our web site has not launched yet as we wait for our first collection to be in production to publish it but we have an inspirational Instagram page if you’d like to have a look (ask for address).
Our garments will be high quality (T-shirts, hoodies and caps) to be used daily on the Ranch, on trail rides, on the farm, etc.
Our name is West Cross Ranch and our logo represents a hot iron cattle brand, such as the ones used by ranchers to mark their cattle and horses.
Do not hesitate to ask questions if you have any. Thank you for participating, we look forward to working with you all!

DETAILS
Colors : Monochrome or colored (not too many colors, please refer to our examples attached to see what we aim for)
Fonts : Unicorn Display (attached) or any other font you think would work well
Logo : Attached (“Logo blk eps”)
Name : West Cross Ranch
Tagline : “Ride For The Brand”
Textile used : Short-sleeve T-shirts, long-sleeve shirts and hoodies
Target customers : Ranchers, Western riders, Cowboys, Farmers
Size : This design will be a full front or full back design so ideally 30cm wide x 40cm high

DESIGN BRIEF
A bucking horse with a cowboy riding is at the centre of this design.
The image must look like it was taken out of an old Rodeo program (1930’s-1970’s) and looking rather retro / vintage.
No need for many details or colors. Keep it simple. No silhouette or photo though, it must be a drawing (See attached inspirations “Examples_D5”).

Include our name “West Cross Ranch” and our tagline “Ride For The Brand”. We usually use the “Unicorn Display” font but feel free to use others if they look better on the design. Remember it must look retro so play around with it.

Also include our logo (which is a cattle brand) and put it, if possible, on the horse’s butt (as if it had been hot ironed on the horse) but if not possible, try to include it somewhere on the design (doesn’t need to be big)

FEEL
The design must look like it was found in a small cowboy town’s thrift shop. We’re going for a vintage style (old American / Cowboys heritage).
Please, avoid too many intricate details.
Thank you!

Target Market(s)

Ranchers, Western riders, Cowboys, Farmers

Industry/Entity Type

Apparel (outdoors)

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Font styles to use

Other font styles liked:

• unicorn display

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Vintage / Retro feel

Should not have

• Photos