• US$150

• 28 designs

• 14 designers

---

Logo Design Brief

We need a mascot character for our annual Easter Egg Hunt. The Willington Hill Fire Department has operated a popular large-scale egg hunt for over 55 years for the children of our community. The goal of this new logo branding is to better associate the department with the hunt, instead of leaving people believing that it's simply held at our station. This logo will be used on signage and flyers.

The design we're envisioning is a standing rabbit, dressed in bunker pants and boots, without a coat. Helmet is optional, either worn on the head, being held at the character's side, or omitted per your artistic preference. This is intended to be a welcoming character for a family event.

Attached to the project are photos for reference, as well as an image of our patch for reference if desired. Please note that the rabbit is incorrectly wearing a jacket instead of bunker pants in the photo, however that image does show our current bunker gear setup/ colors.

Target Market(s)

Parents of school-aged children

Industry/Entity Type

fire service, public event

Logo Text

no text

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• A cartoon rabbit dressed in fire fighter pants, in color and design relatively close to reference photos

Nice to have

• helmet, either worn on head or held at the side

Should not have

• no fire coat

---

Files

Download all files - 9.9 MB