Canadian Clothing Brand Needs A T-Shirt Design

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This customer received 20 t-shirt designs from 8 designers. They chose this t-shirt design from D'Mono as the winning design.
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T-shirt Design Brief
We need a cool t-shirt design that uses the saying "Down The Hatch" as the primary text and has "Kay Bahd Apparel Co" as the secondary more subtle text included. "Down The Hatch" is slang for drinking alcohol. We are a Canadian brand so we'd like to have it look Canadian.
We want it to look "cool and funny". We're thinking a really Canadian looking person chugging a beer or alcoholic drink. Please make it take place in a rural Canadian setting - outdoors, camping, cottage, trees, nature, etc. We also use a mallard as our main logo icon seen at www.kaybahdapparel.ca. Please subtly include that somewhere. Thank you!
Target Market(s)
Canadian people ages 24-34
Industry/Entity Type
Canadian clothing brand
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- "Down The Hatch"
Nice to have
- Kay Bahd Apparel Co & the duck from our website at www.kaybahdapparel.ca.