• US$190

• 28 designs

• 8 designers

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Graphic Design Brief

We desperately need a talented designer for new key art for our five film series called Veterans Journey Home, especially a redesigned film poster, emphasizing themes of openness, emotionality, femininity, and inclusion. Though we have those as preliminary ideas, we want the input of a talented artist - even if it takes us in a new direction. (Some of the old poster ideas are attached here.) In keeping with those new themes, we also want to change out the key art that is used in our press kit, discussion guide, and elsewhere. Feel free to incorporate elements from the old ideas.

An update: *

- Please emphasize the Journey in the title Veterans Journey Home" as our thrust is the transition servicemen and servicewomen must make as they struggle to reintegrate into daily civilian society. The complexity of this return journey is the topic that our subjects address in the films. *
- There are five films and those titles should appear in the text (maybe 25-20% of the series title, but whatever looks good. *
- We would love to have a sense of the transition from military to civilian life.
- The tag line should appear somewhere near the title.
- A brief text descriptor something like "Five stories of returning servicemen and women and their challenges transitioning back to civilian life." The text can change, but that is the message. It can appear anywhere in the art
- Color scheme is serious but not depressing. Feel free to experiment with interesting, hopeful, or optimistic colors and accents and highlights, as long as they don't go too far. We are dealing with serious issues.
- Looking for direct and repeatable motifs embedded in the larger artwork. Motifs that can be used in smaller social media posts; dogtags, boots, hands, etc are great; no guns, ammo, weapons at all...

Target Market(s)

Our consumer might not be our end user. Our consumer is likely more women who will be drawn to the emotionality of our stories - all the hugging and crying - and to the theme of human transformation and growth. Hopefully, they in turn will say to their husbands, fathers, sons, and brothers "you really need to see this." Those men - our end users - who otherwise wouldn't be caught dead going to a "feelings" movie will then go.

Industry/Entity Type

film and TV industry

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Font styles to use

Other font styles liked:

• Sofia is an interesting option in addition to the impactful Arial, Helvetiva and Calibri standards.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The series title: Veterans Journey Home. Title Treatment: keep the word Veterans smaller; make Journey and Home bigger, maybe Journey biggest and Home next biggest. Our tagline: A soldier's burden should never be carried alone

Nice to have

• These lines: The stories of Veterans. Their struggles and transformations into civilian life. Images of people sitting in circles, sharing. hugs. tears. (see circle images below). Army boots (we're using the image below).

Should not have

• American flags, scenes of war or weapons, army helmets

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Files

Download all files - 36.9 MB