The Daily SEL Logo Project: Design a Logo for a Business That Supports Educators

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This customer received 201 logo designs from 50 designers. They chose this logo design from WhiteBricks as the winning design.
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Logo Design Brief
To develop a logo for the Daily SEL Leader brand. Please see the attached creative brief. The Daily SEL web site is the online home to a suite of products and services that support adults who work in schools (mainly school leaders and teachers) with developing their own social emotional learning skills. The web site is inspired by the book “The Daily SEL Leader: A Guided Journal”, written by the site’s owners, Dr. James Bailey and Randy Weiner. www.dailysel.com
Updates
Hi Everyone! I'm extending the deadline in order to support additional entries and iterations on some of the strongest designs so far. Please let me know if you have any questions. Thanks for all of your efforts!
Target Market(s)
School leaders, teachers, students and families
Industry/Entity Type
Education
Logo Text
We think that we want both a mark that can stand alone as well as one that can integrate with "The Daily SEL Leader" and variations on that title (see the attached brief for more details).
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- see the attached creative brief for the fonts used in our book. again, you do not necessarily need to use those fonts.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- In our attached creative brief, you'll see that we've provided some art assets, fonts and colors from our book. These can be a guide for you, but we do not necessarily need them to be used. The colors we've selected below are just starter ideas and are not meant to limit your color palette, necessarily.