Off road vehicle lifestyle company needs logo

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This customer received 70 logo designs from 35 designers. They chose this logo design from D_Mantra as the winning design.
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Logo Design Brief
We need a logo to begin the journey of creating our off road vehicle lifestyle brand. The brand is called Dirty Diesel Off Road. As the name suggests, the brand focuses on Diesel engine off road vehicles. All images should only be Ford Econoline vans modified for off road use(see attached images). The tag line we have come up with is: "Let's get dirty". Attached you will find some crude examples that we have so far. However, they are of just shirt designs. Ideally, we would like a logo that could be used on its own as a design for hats, patches and clothing. With the intention of expanding on the design for more involved images.
Thanks for your help!
Target Market(s)
Outdoor minded. Very casual.
Industry/Entity Type
Off road lifestyle and clothing
Logo Text
"Dirty Diesel" is the main txt. "Off Road" secondary txt.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- Looking for suggestions on bold fonts that are not so crisp.
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A dirty feel. Think dirty txt and imagery. Van Image on uneven ground. Van should be a tan color.Think "off road". Prefer colored images to B&W.
Nice to have
- Tag line “let’s get dirty”. Sun, trees, rocks, water, Mud splatter
Should not have
- No animals, no roads, no modern feel