• US$150

• 70 designs

• 35 designers

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Logo Design Brief

We need a logo to begin the journey of creating our off road vehicle lifestyle brand. The brand is called Dirty Diesel Off Road. As the name suggests, the brand focuses on Diesel engine off road vehicles. All images should only be Ford Econoline vans modified for off road use(see attached images). The tag line we have come up with is: "Let's get dirty". Attached you will find some crude examples that we have so far. However, they are of just shirt designs. Ideally, we would like a logo that could be used on its own as a design for hats, patches and clothing. With the intention of expanding on the design for more involved images.

Thanks for your help!

Target Market(s)

Outdoor minded. Very casual.

Industry/Entity Type

Off road lifestyle and clothing

Logo Text

"Dirty Diesel" is the main txt. "Off Road" secondary txt.

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Looking for suggestions on bold fonts that are not so crisp.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A dirty feel. Think dirty txt and imagery. Van Image on uneven ground. Van should be a tan color.Think "off road". Prefer colored images to B&W.

Nice to have

• Tag line “let’s get dirty”. Sun, trees, rocks, water, Mud splatter

Should not have

• No animals, no roads, no modern feel

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Files

Download all files - 1.8 MB