• £90

• 28 designs

• 4 designers

Apparel Design Brief

We need a design that will put us on the Happy Run map! We are aiming to create the best, funkiest, out there running socks on the market. We want the socks to make a statement! When we run, we take care of our shoes, our clothes, and our fitness. However we neglect our socks, they are right there, the thing next to our trainers which everyone looks at!

We are looking for colorful, dynamic, and really engaging that can show your personality with their socks.

We have included the ai files that the manufacturer requires. We have also included the sort of ideas that we like. We are looking for a long-term collaboration as we will need multiple designs to fulfill our online store. However, we want a wow starter!!

We are Happy Run... not sure if you can incorporate our name or brand into the design as we haven't really got a logo or product spec, but may e HR or the name etc would work. The logo we don't think would make a massive difference really as the sock should be the standout!

Fonts we are supplied are for am idea only and not a definite, we are really looking for your design and although we like the fonts, we are very open!

***Please ensure that there are small patches for the anti rubbing and blistering etc. They may be able to be added at a later date via the manufacturer but it would be great to have them added to the design. We have included similar socks to show the location. Each sock should specify the Left and Right (L&R) for the left and right-hand sock.

Updates

Low designer entries

Target Market(s)

Runners, both beginners and expert. Ages are anywhere from 25 to 50 and would be suitable for male and female. However the wow starter would be good to capture both.

Industry/Entity Type

Fitness, Running, Marathons

Font styles to use

Other font styles liked:

• Modern Graffiti, Thin Line Style, Mont Blanc

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• Colour, lots of colour!

Nice to have

• A strip at the back of the sock that could be reflective when in the dark, it would be nice to be a design or a shape, so not just a boring line down the back, but integrated into the design.

Files