The Australian Healing Process

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This customer received 92 logo designs from 43 designers. They chose this logo design from Deziners Zone as the winning design.
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Logo Design Brief
Charity organisation focused on science based healing.
Logo needs to look like a scientific formula incorporating multi-disciplinary psychology with therapeutic results, with an Australian earthy tone.
Important that it portrays BASED ON SCIENCE. No hippy crystal healing stuff
Target Market(s)
Those seeking relief by using science based therapeutic ingredients to heal body and mind
Industry/Entity Type
pharmaceutical. Psychological. Creams and lotions
Logo Text
Main words are THE HEALING PROCESS, the Australian part is just one aspect but does need to be in the name
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- earthy tones. The word Australian in it but subtly. Use imagery to depict this
Nice to have
- scientific PROCESS. Neuroscience. Natural Herbal references. Aboriginal referencing
Should not have
- mystical hocus pocus